One Organization.
Endless Possibilities.

The form depicts the Red Panda just before its sprint to climb a tree — showing how SSI is ready to sprint at all times to serve the sports sector. The fierce eyes reflect focus and a one-point perspective to reach the goal, showing the more focused and greater vision of SSI beyond the ROI of its business.

The action relates to SSI moving forward crossing all obstacles. The serif font communicates the attributes of the brand — bold, sturdy and all time classic.

Red Panda is also known as 'Lesser Panda' and 'First Panda' by scientists — the services that SSI will be providing to the sports community internationally is first of its kind.

Red pandas have a large range from western Nepal to northern Myanmar and have a strong connection with India. Similarly, though SSI will be operating internationally, the origin of the brand will always be India.

When descending a tree head-first, the Red Panda rotates its ankle to control its descent — SSI focuses on control over one's body to minimize or nullify injuries and have a fruitful sports career. Very few brands teach how to play a sport right.

In contrast to the Red Panda's sedentary lifestyle, SSI promotes how to regularize and calibrate any physical activity or sport — positioning the brand as someone who changes the negative into a positive, impossible into possible.

In contrast to the Red Panda being a solitary animal, SSI has solely taken the responsibility to bring a change in the sports sector.

Red pandas are excellent climbers — though being a start-up, SSI looks beyond the possible avenues to climb higher.